Once we've established who you are targeting, we need to organise your website into its most logical structure, balancing the desires of your users against your commercial objectives. This is known as your websites' Information Architecture.
Visitors to your site will often have three key questions when they land on your website for the first time:
Are they relevant to me?
Why are they better than anyone else?
What should I do next?
Your website needs to be structured in a way that provides answers to these questions as quickly as possible.
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On average, visitors will give you 10 seconds to make a good first impression. A great Information Architecture will ensure users quickly understand what you do, why you're different, and what to do next.